Ooh la la or in this case Oolala, is normally an expression for pleasant surprise, but in this case it seems to be a synonym for meh. Meh is still much better than feh though, so there is that. Maybe the problem is me, saffron just doesn't light up my pleasure sensors like it seems to do to other people. Saffron is spice popular throughout the world, it's used in many cultures dishes. If you've ever had Spanish or Middle Eastern yellow rice, you've had saffron. Wikipedia describes the taste as hay-like and sweet. I had no idea so many people wanted to eat sweetened hay bales, but that does explain how Frosted Mini Wheats has stuck around for so long. The saffron taste only hits me intermittently, but I can't tell if that's because it's lightly flavored or if I'm just not registering it. The chips themselves are very well made, with a robust crisp and excellent mouth feel. It was certainly a novel idea making saffron potato chips, but it's just not for me.
Found at World Market
