Tuesday, July 8, 2014

General Mills Lucky Charms Treats XL



Why is this called a "treat bar"? Are they prohibited from calling it a breakfast bar? Did Lucky the Leprechaun anger the scourge of the milk seas, Cap'n Crunch? Is it a crappy marketing thing to try to convince people to eat cereal for more than just breakfast? Probably the last one.

Ho hum, it's pretty boring really. Just another cereal bar with yoghurt "milk" at the bottom. I do wonder why they didn't try to pretty it up a little though. The raison d'ĂȘtre for Lucky Charms is that everything is shaped like luck symbols presumably so that they are blessed each day by Tyche, the Greek goddess of  luck. I may need to verify that. Either way, the symbols are all mushed and the marshmallow bits are crumbled and nearly unrecognizable. This is an ill omen for your day. Unless I'm overthinking it all, in which case it probably means they just used the factory rejects for the bar. It certainly is extra large though, and I applaud the restraint it surely must've taken to not put an additional "X" in the "XL".

Found at Exxon

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